I am a design super hero. I can adapt to a company’s brand standards at lightning speed. My strengths range from printed collateral, including magazines, brochures and more to digital work such as web content management, website design, social media management and beyond. There is not a challenge I do not accept.
Hi, I’m Caroline
Art has been my passion for as long as I can remember, and now I’m living my dream as a digital and print designer in Chicago, a place where inspiration lies just outside my door. What started when I was a child as a passion for bright colors and patterns has continued to shape my aesthetic. I find myself drawn to vibrant and bold hues, and graphic shapes which are reflected in much of my work. At the same time, my work reflects the minimalism of Swiss design – the result of spending several months absorbing the easy beauty of the Alps or even a meal of warm, creamy raclette melted on fresh bread. Originally from Springfield, IL, I found my artistic voice mainly through photography. Growing up in Abraham Lincoln’s hometown presented an abundance of images to capture on film, and I soon started experimenting with other mediums. Now I continue to find inspiration in my fellow artists – those behind the lens, on the stage or even designing for the runway. I invite you to spend some time exploring my website and finding your own inspiration.
Where I’ve Been
UI Health
Web Specialist III
December 2021—Present
Chicago, Illinois
University of Illinois Chicago
Creative Director and Digital Manager
June 2015—December 2021
Chicago, Illinois
Create visual identity for UIC Business, consistent with UIC brand standards, and support all units of the college in incorporating the college’s visual identity in all forms of communication. Coordinate the design, redesign, and maintenance of the college’s website, ensuring that the website remains current with evolving design and technological standards. Drive visual representation of UIC Business as directed by college and campus brand guidelines. Execute campus-mandated web strategies while implementing best practices and ensuring accessible compliance on all websites. Hire and supervise social media assistant, web content manger and graphic aide student workers; organizing and assigning projects and providing feedback and support to student workers. Plan, direct, assist and execute various marketing shoots and preparing final images for digital and print use. Collaborate with various units–faculty and staff–to plan and execute and produce design collateral for the most effective mediums. Represent UIC Business on various campus committees dealing with visual representation or web design. Collaborate with various units and Publication Services to select best format and output of creative for printing purposes. Act as primary liaison with graphic design/web design vendors engaged by the college. Assist with yearly budget including the research of latest online platforms and offer recommendations and need for various products/services. Manage day-to-day office operations. Organize and maintain digital file system of projects and folders on the shared drives. Interview, hire, orient, lead, mentor and evaluate staff to meet departmental and organizational needs. Perform other related duties and participate in special projects as assigned.
Modern Luxury
Senior Marketing + Advertising Designer
June 2012—2015
Chicago, Illinois
Create advertisements for clients in over 30 publications including CS, MANHATTAN and ANGELENO INTERIORS; design marketing collateral including printed invitations, event signage, e-blasts and digital advertising for markets in more than 15 different cities; prepare files to send to printer.
Guerrero Howe Custom Media
Graphic Designer
June 2010—June 2012
Chicago, Illinois
Designed and laid out text and images for entire magazines such as MARCH, Energy International Quarterly, and American Builders Quarterly (ABQ); created in-house print and Web advertisements; maintained websites for magazines and corporate site; contributed to redesign and creation of new logo for ABQ and Canadian Builders Quarterly; prepared magazines for print and tablet; and collaborated with Creative Director and designers as needed.
Today’s Chicago Woman
Production and Graphic Design Intern
January 2010—June 2010
Chicago, Illinois
Edited images appearing on website, in advertisements and in magazines. Designed page layouts, as well as marketing materials with Associate Publisher. Also assisted with photo shoot planning and execution.
Lookingglass Theatre Company
Graphic Designer
April 2008—June 2010
Chicago, Illinois
Worked in conjunction with marketing department to design street banners, brochures, printed advertisements, interactive splash pages and online advertisements.
What I’ve Learned
DePaul University
Master of Arts in New Media Studies (2013)
Focus in new media studies with an emphasis on human computer interaction; working with HTML, HTML5, CSS, CSS3, Javascript and XML; prototyping, user-centered research and design and working with content management systems.
Graduated with Distinction.
University of Illinois Chicago
Bachelor of Fine Arts in Graphic Design (2008)
Focus in graphic design with typography, motion graphics, digital media, interactive design, analog and digital photography.
Honors + Organizations: Graduated Magna Cum Laude and with College Honors; Golden Key Society (2006—2008); Honor Society of Phi Kappa Phi (2006—2008).
Hochschule für Gestaltung und Kunst
Focus in graphic design (2007)
Luzern, Switzerland
CK Creative 